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Online Social Networking – The Modern Word-Of-Mouth Marketing

Thirty years ago, social networking meant meeting up with some people over coffee and sharing information about individual products and services with each other. In the new world today, social networking, in the online context, is a whole lot cheaper and far more effective. The breadth of reach is literally unlimited with online social networking.

What is online social networking?

By leveraging on social networking websites, you can share information, news, articles, images, videos and press releases on products and services with other people within a network.  Some of the most common social networking sites include facebook, digg, delicious, stumbleupon, twitter, furl, propeller and more recently Yahoo! Buzz. Whenever a member shares a link or article on one of these online social networking sites, the link is automatically made available to other befriended members within the same site.

You can see how this type of link sharing might pay off huge if your link is popular and goes viral.  In an added bonus to more people viewing your website, the more links that link to your website positively affects the SEO of your site.  Search engines will look more favorably on your website if many people are linking to it.

Why modern corporations need social networking in its marketing plan

We all know that word-of-mouth marketing remains to be the most powerful marketing method in the world. Think of online social networking as a necessary process of spreading the word on the internet by way of sharing information, images, videos, press releases, articles and links that could potentially create interest in your business.  The cost of harnessing the power of social networking is miniscule compared to the possible payoff.

Benefits to be expected from online social networking

The reach of online social networking activities is so far and wide that there’s literally no limit to it. Leveraging on online posting, link sharing, participation in forums, message boards and online groups, a company will be able to communicate directly with and to its customers or clients.

The amazing thing about online social networking is that a member is never alone in his or her bid because the member’s network of friends would all be spreading the word along the way too.

Online social networking is an integral part of internet marketing

Online social networking can work hand-in-hand with search engine optimization, advertisement banner placement or Adwords campaign. Together with other purposefully planned internet marketing efforts, online social networking becomes a formidable endeavor that bridges geographical boundaries and helps companies reach new targets effortlessly and cost-effectively.

If you’re looking for ways to market yourself on the internet, you’ve come to the right place. Give our sales representatives a call right now and find yourself a C3i3 online social networking marketing campaign designed to make you money.